DREAM CAB

ROLES: ART DIRECTION, BRAND DESIGN, MOTION DESIGN, GRAPHIC DESIGN

Honda sought to connect with the HBCU community by launching a digital series inspired by Cash Cab. In this format, students had the opportunity to earn money by correctly answering a series of questions, covering topics from geography to HBCU history . Over six episodes, the series showcased a diverse array of students and personalities, all looking to have some fun and leave the Dream Cab with a bit of cash in hand.

AGENCY:

Quantasy + Associates

CREATIVE DIRECTOR:

Lucy Wang

ASSOC. CREATIVE DIRECTOR:

Trenton Foon

COPYWRITER:

Patrick Tran

VIDEO EDITOR:

Raul Alcantar

AGENCY: Quantasy + Associates // CREATIVE DIRECTOR: Lucy Wang // ASSOC. CREATIVE DIRECTOR: Trenton Foon // COPYWRITER: Patrick Tran // VIDEO EDITOR: Raul Alcantar //