HONDA DIY

ROLES: ART DIRECTION, BRAND DESIGN, MOTION DESIGN, GRAPHIC DESIGN

Honda aimed to reach young car buyers by launching a digital lifestyle series on Twitch, where various creatives showcased their craft and talents. This fresh approach not only highlighted the talents of these individuals but also connected with a youthful audience in an engaging format. The series was recognized for its excellence, winning the 2023 Muse Advertising Awards Platinum Award.

AGENCY:

Quantasy + Associates

CREATIVE DIRECTOR:

Lucy Wang

ASSOC. CREATIVE DIRECTOR:

Trenton Foon

COPYWRITER:

Patrick Tran

VIDEO EDITOR:

Raul Alcantar

AGENCY: Quantasy + Associates // CREATIVE DIRECTOR: Lucy Wang // ASSOC. CREATIVE DIRECTOR: Trenton Foon // COPYWRITER: Patrick Tran // VIDEO EDITOR: Raul Alcantar //